By the time you hit 25, something starts happening beneath the surface — and most men don’t notice it until the signs show up in the mirror. It’s called collagen decline, and it’s the reason your skin starts to lose firmness, your joints feel stiffer, your recovery slows, and your...
Not hype. Just science. Skin aging doesn’t happen overnight. It happens gradually — through collagen breakdown, dehydration, inflammation, oxidative stress, and reduced cell turnover. If you want to reverse that process, you don’t need 10 products. You need ingredients that actually work. Here are 5 science-backed actives used in ALTRA...
Let’s get one thing straight — anti-aging isn’t about vanity. It’s about maintenance. Performance. Longevity. And for men, starting early isn’t optional. It’s strategic. The Science Is Brutal: Aging Starts at 25 Around age 25, your body starts producing less collagen and elastin — two essential proteins that keep...
When you’re building a range of premium men’s skincare and anti-aging products, you can’t cut corners. And you definitely can’t just white-label the same generic formulas you see across the shelves.The truth is, not all active ingredients are created equal. Why Ingredient Quality and Absorption Matters During Altra’s product development...
