Let’s get one thing straight — anti-aging isn’t about vanity. It’s about maintenance. Performance. Longevity.
And for men, starting early isn’t optional. It’s strategic.
The Science Is Brutal: Aging Starts at 25
Around age 25, your body starts producing less collagen and elastin — two essential proteins that keep your skin firm, smooth, and youthful. Every year after that, you’re slowly losing the scaffolding that holds your face together.
Add to that:
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Sun exposure
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Stress
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Poor sleep
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Skipping basic skincare
…and you’re accelerating the process without even realising it.
Why Most Men Don’t Notice (Until It’s Too Late)
Men tend to “see” aging later — but by the time you do, it’s already deep in the skin:
Fine lines, uneven texture, thinning around the eyes, and loss of firmness are signs that prevention would’ve been easier than correction.
The good news?
You can slow it all down. And it doesn’t take 12 steps or a shelf full of products.
Start Early, Keep It Simple
A science-backed routine built for men looks like this:
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A moisturiser with SPF
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A collagen-support supplement
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A functional formula to hydrate, repair, and protect
This is not about looking 22 forever.
It’s about aging on your own terms — sharper, stronger, more in control.
ALTRA is here for that.
And it starts now — not later.
