When you’re building a range of premium men’s skincare and anti-aging products, you can’t cut corners. And you definitely can’t just white-label the same generic formulas you see across the shelves.
The truth is, not all active ingredients are created equal.
Why Ingredient Quality and Absorption Matters
During Altra’s product development journey, I discovered a huge gap in the market: brands were listing great ingredients like collagen, resveratrol, and hyaluronic acid, but without any transparency about how those ingredients were manufactured, tested, or absorbed by the body.
We partnered with research labs in Australia, including a New South Wales research facility, to test the bioavailability and potency of every active compound — not just in theory, but on a cellular level. That means every ingredient we use has been:
- Lab tested for absorption
- Individually analysed for potency
- Evaluated for synergistic impact in anti-aging skincare
Only after sampling and testing dozens of variations were we confident in what we wanted to offer: a skincare range for men that’s effective, simple, and built to perform.
Introducing Altra’s Essential 8 — A Skincare Routine for Men That Works
We’re launching eight essential anti-aging products in May 2025 — and they’ve been meticulously developed to deliver serious results with minimal effort.
Here’s what makes each one powerful, and why they’re designed to slot into your routine seamlessly:
1. ALT001 – Daily Regeneration Formula (Zero-Calorie Collagen Supplement)
This daily powder contains a potent mix of collagen peptides, vitamin C, hyaluronic acid, resveratrol, and more — everything your body needs to slow the signs of aging from the inside out.
- Zero calories (won’t break your fast)
- Neutral flavour (can be mixed with water, coffee, or smoothies)
- All-in-one anti-aging powerhouse
If you’re going to do one thing for your skin and body — this is it.
2. Daily Shield Cream – SPF 50 Moisturiser for Men
A lightweight, matte moisturiser that protects against the sun with broad-spectrum SPF 50, while keeping your skin hydrated and healthy.
- Non-greasy, quick absorbing, and perfect for daily use
- Combines sun protection with hydration
- Designed to look masculine and feel clean
3. Refresh Face Mask
A weekly reset for your face.
Use it before a big night out or after a long day to refresh, hydrate, and brighten your skin with active anti-aging ingredients.
4. Peptide Lip Mask
Designed for nightly use, this rich formula keeps your lips soft, smooth, and protected — without any shine or stickiness.
5. Anti-Aging Toothpaste
This isn’t your average toothpaste.
It’s infused with ingredients like resveratrol and CoQ10, designed not only to whiten teeth but also to be absorbed through the gums, offering systemic anti-aging benefits.
6. Hand & Feet Cream
A targeted moisturising treatment for two of the most neglected areas in men’s skincare. Rich, fast-absorbing, and perfect for restoring dry, cracked skin.
7. Cocoa Butter Body Lotion with Anti-Aging Actives
Hydrating. Subtly fragranced. And loaded with anti-aging ingredients to keep your skin looking fresh and feeling smooth every day.
8. Hair & Scalp Oil
Supports stronger, thicker hair and a healthier scalp using natural oils and peptides that nourish the follicles and promote vitality.
Altra Launching May 2025 — Backed by Science, Built for Men
We’re incredibly proud of these eight essential products. They’re the result of research, development, testing, and refinement. And they’ve been designed to give men everything they need to fight the signs of aging — without the fluff.
Altra isn’t about skincare routines that feel like a chore. It’s about empowering men to look good, feel sharp, and stay confident at any age.
Join us in May 2025 as we launch our first range — and redefine what men’s skincare can be.
